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Heap + Marketo

Marketo connector

With the Marketo Connector, you can group users based on their behavior in your product, then use those segments to focus your Marketo campaigns and enrich your lead scoring.

The result: higher-quality leads, more engaged customers, and reduced churn.

Heap + Marketo

Personalize the digital customer experience

  1. Customize your nurture flows to re-engage inactive users.
  2. Identify friction points in your trial experience and send resources to help users who are stuck.
  3. Target customer segments with the feature updates, beta announcements, and special offers that will most likely drive adoption and increase revenue.

App Annie

With the Marketo Connector, I can tailor emails to specific cohorts of users so that the messaging is in line with how they are using our product and can better increase adoption.

Nicolas Drouet
Senior Digital Marketing Manager , App Annie

Heap + Marketo

Draw direct lines to campaign success

Since this integration is bi-directional, you can directly measure the real impact of personalized emails and in-app messages on product usage. The result:

  • More feature engagement
  • Higher adoption rates
  • Reduced churn

Getting started is easy

Interested in a demo of Heap’s Product Analytics platform?
We’d love to chat with you!