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With the Marketo Connector, you can group users based on their behavior in your product, then use those segments to focus your Marketo campaigns and enrich your lead scoring.
The result: higher-quality leads, more engaged customers, and reduced churn.
With the Marketo Connector, I can tailor emails to specific cohorts of users so that the messaging is in line with how they are using our product and can better increase adoption.
Nicolas DrouetSenior Digital Marketing Manager , App Annie
Since this integration is bi-directional, you can directly measure the real impact of personalized emails and in-app messages on product usage. The result:
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