With Heap’s Marketo Connector, you can segment users based on their behavior in your product or site, then use those segments to personalize your Marketo campaigns and enrich your lead scoring. Then you can track how your campaigns impact user behavior in your digital experience.
The result is higher-quality leads, more engaged customers, and reduced churn.
"With the Marketo Connector, I can tailor emails to specific cohorts of users so that the messaging is in line with how they are using our product and can better increase adoption."
By bringing Marketo data into Heap, you can see how personalized emails and in-app messages affect user behavior in your product or site.