Sources: build a complete view of the customer journey

Heap’s Sources make it easy to import data from other parts of the customer journey into Heap, offering more than 40 custom-built integrations so you can assemble a complete view of customer behavior.

Learn more about Sources

    Illustration showing data sources integrating into Heap and displaying within the Heap platform
    Screenshot of funnel report showing reports exported in Heap

    Source data from across your tech stack

    Heap's Sources combine behavioral data from across your customer experience tech stack, letting you consolidate your data for deeper analyses. Leverage the tools you already use to understand everything your customers do.

    Analyze and act on insights from across the entire customer journey

    Easily run analyses on blended behavioral data in the Heap UI. Then use Heap Illuminate to uncover hidden friction points, avoid confirmation bias, and provide automated insights.

    • Create a full picture

      Understanding how users interact with you throughout the entire journey is the key to creating delightful experiences.

    • Build complete user profiles

      Connect Heap to your other user datasets that add context to behavioral data automatically captured by Heap.

    • Understand the "why"

      Uncover the hidden drivers of user behavior. Tie clicks and pageviews to the emails, A/B tests, and chat interactions that lead up to them.

    The crucial integrations for your industry

    Whatever your industry, Heap lets you bring in the data that matters.

    • For eCommerce companies

      Add purchase, email, A/B test, and payment data to Heap with Shopify, Stripe, Mailchimp, Optimizely, and more.

    • For SaaS companies

      Bring in contextual user data from sources like Salesforce, Marketo, and Clearbit.

    • For financial services companies

      Attach email and A/B test interactions to Heap with Optimizely, Google Optimize, Salesforce Marketing Cloud, Hubspot, and more.

    • For all companies

      Robust information about user properties, so that you can understand who your users are and what they do.

    Getting started is easy

    Interested in a demo of Heap’s Digital Insights Platform?
    We’d love to chat with you!