Measuring User Activation

How to create meaningful KPIs and drive product innovation that results in increased user activation.

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Building a successful product is no longer just about getting visitors in the door. It’s about turning those visitors into customers with a high lifetime value that keep coming back. This requires going beyond measuring metrics like monthly active users (MAU) to create meaningful KPIs to determine what drives user activation and retention. Then use that knowledge to build a product your customers can’t get enough of.

What KPI’s drive your product organization? What parts of your product truly bring value to your customers? How can you better align your resources to deliver on customer value?

This ebook in particular covers:

  • What is user activation and why is it important
  • How to measure user activation
  • How Heap uses Heap to improve user activation

Download our User Activation ebook to learn how leading companies are using Heap data to gain customer insights, iterate, innovate, and drive product changes that lead to increased activation.

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Heap is the only tool I’ve encountered that lets everyone instantly answer business questions.

Alan D’Souza
Director of Product Analytics, LendingClub

Within 32 days of signing up for Heap, Lending Club found insights that drove massive improvements in conversion.

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