Measuring User Activation
How to create meaningful KPIs and drive product innovation that results in increased user activation.
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Building a successful product is no longer just about getting visitors in the door. It’s about turning those visitors into customers with a high lifetime value that keep coming back. This requires going beyond measuring metrics like monthly active users (MAU) to create meaningful KPIs to determine what drives user activation and retention. Then use that knowledge to build a product your customers can’t get enough of.
What KPI’s drive your product organization? What parts of your product truly bring value to your customers? How can you better align your resources to deliver on customer value?
This ebook in particular covers:
- What is user activation and why is it important
- How to measure user activation
- How Heap uses Heap to improve user activation
What they're saying
We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool.
Director of Product Analytics, LendingClub
See how LendingClub used Heap to remove friction and optimize their user experience.Read Customer Stories