Heap + GA
Heap + Google Analytics
The Essential Combination for Marketing teams
(To read our guide to Heap + GA for Product Teams, go here.)
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When trying to add data to their decisions, lots of marketing teams turn to GA. The problem is that Google Analytics only gives marketers half of the information they need.
In this book we walk through the uses of GA, and show why those aren’t quite enough for marketers.
We also show why combining GA with a tool that captures user behavior is critical for marketing teams who want to increase conversion, better allocate spend, and offer visitors a delightful digital experience.
Download this ebook to learn:
- What GA is good for, and what it isn’t
- Why combining GA + Heap is ideal for marketing teams
- How behavioral analytics is key for turning visitors into paying customers