All of your product data in one place
in one place
Heap’s Data Dictionary creates a single surface for data administrators to clean, update, and organize data. It’s a single place to centralize definitions, standardize naming, and categorize events to keep them easily locatable.
Data isn’t useful if it isn’t trustworthy. The Data Dictionary guarantees trust for every possible user, now and in the future.

Northwestern Mutual

I know that across Heap, the data is consistent and accurate. It’s always apples-to-apples.

Josef Pfeiffer
VP Product , Northwestern Mutual

Keep your data transparent
keep data fresh
Enforce naming conventions, keep events up-to-date, and maintain clean categories so that end users know exactly how to find the answers they’re looking for.
Categories, annotations, and version history add critical context to your data, giving you full confidence when analyzing.