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Down the Funnel

Illuminating strategies for digital experience builders

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How to achieve data maturity and grow your business
Learn how improving data management can win you 2.5x better business outcomes.

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Humans lead, AI assists: how product teams embrace generative AI at work
Learn the latest generative AI trends in product development and best practices for implementing AI within your own team.
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Complete Guide to Mobile Behavioral Analytics
Learn how behavioral analytics for mobile can transform the way your team builds mobile products.
ebook and whitepaper
Heap vs Google Analytics for Product Teams
Getting customers in the door is one thing. Getting them to value is another.
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Heap x Contentsquare: Meet the Future of Experience Analytics
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Building a Retention Strategy, Part 2: Connecting Activities to Revenue with a Metrics Tree
If you read one post from this series, it should be this one.

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Best Practices

Actionable guides for bringing data to your decision-making

Where are you on your data maturity journey?

Don’t leave your data potential untapped! Take our Data Maturity Quiz to assess your organization’s current data practices and get a clear picture of your data maturity level. Discover tailored strategies to drive data-driven success.

Insights

Knowledge from across the product world

Heap How-To Guides

Want to take your analysis further? Dig into our tactical how-to guides, tailored to your role or industry. Whatever you want to track, measure, or iterate, we’ve got a guide showing you - step by step - how to use Heap to do it right.

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Inside Heap

News and learnings from our company