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Heap + Flagsmith: Release New Features With Confidence and Precision


We’ve partnered with Flagsmith to help teams rapidly iterate on A/B tests with key customer segments to find the digital experience that best suits users’ needs. Teams using Flagsmith’s feature flags can now view data about flag performance alongside customer behavioral data in Heap. Using Heap’s powerful analysis tools, you can quickly surface the insights you need to optimize your feature rollouts.

Evolving the build and deploy process

The ability to decouple deploy and release is key to improving your product development process. Development teams can push code straight to production, multiple times a day. Product managers or marketers then have the opportunity to test new features, iterate, and ultimately use data to drive the best possible user experience.

Introducing the Flagsmith integration

With our new Flagsmith integration, product teams can now automatically see the state of a feature flag for identified users in Heap — no engineering needed!

Heap delivers instant access to a complete set of behavioral data, along with the tools that help you group and analyze customers based on how they interact with your features. Flagsmith allows you to deploy features into production quickly, and then only release them to a subset of users for testing purposes.

With Heap’s Flagsmith integration, you can release key features to user segments based on their interaction with your site or product. Then you can immediately track the results of your targeted deployment and optimize accordingly.

Quickly test and analyze new features

Want to test a new feature with your power users? Simply roll it out to that group and measure the reaction before rolling it out to your broader user base.

For every digital product, running rapid A/B tests helps you scientifically fine tune the experience for your users. To do A/B testing right, however, you need two types of tools: the software to execute the test, and the software to evaluate the results. With this integration, you can easily execute your A/B tests in Flagsmith, and then analyze the results in Heap!

Partnering with Heap

With our joint solution, product teams can now get more insights out of their feature releases. Whether you are using feature flags for phased rollouts, A/B tests, or remote configuration, Heap and Flagsmith give you the tools you need to deliver the best possible experience for your users.

If this is something you’d like to explore via a personalized demo, please reach out to or connect with your Heap Customer Success Manager.

About Heap

Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform. Heap automatically collects and organizes customer behavioral data, allowing product managers to improve their products with maximum agility. Over 6,000 businesses use Heap to drive business impact by delivering better experiences and better products.

About Flagsmith

Flagsmith is a fully supported open source Feature Flag and Remote Config service. Flagsmith makes it easy to create and manage feature flags across web, mobile, and server side applications. Just wrap a section of code with a flag, and then use Flagsmith to toggle that feature on or off for different environments, users or user segments. With Flagsmith, development teams can release features with confidence and deliver true continuous integration.