Heap for SaaS
Why Product Analytics?
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How Software-as-a-Service teams use data as a competitive differentiator
For years product decisions have been shaped by combining instinct, experience, and customer interviews. Today, more and more product leaders are realizing the potential of moving from an opinion-based world to a data-driven world.
Product teams in the SaaS industry have a new lever for making strategic, data-driven product decisions: Product Analytics.
In this paper, you’ll learn why best-in-class SaaS teams that use Product Analytics not only build better products, but outperform their competitors.
Four benefits of Product Analytics
- Increased revenue, profitability, and market share
- Faster time-to-market for new digital products and features
- Higher ROI for product, marketing, and engineering teams.
- Improved conversion, engagement, and retention
What they're saying
We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool.
Director of Product Analytics , LendingClub