Heap for FinServ
Why Product Analytics for FinServ
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How finserv teams use product data as a competitive differentiator
Customer retention is a top priority to help finserv companies stay ahead of the curve, and digital experience teams today have a new lever to increase retention and drive personalized digital experiences: Product Analytics.
Learn why best-in-class finserv teams use Product Analytics to build better digital and financial products.
Four benefits of Product Analytics
- Increased revenue, profitability, and market share
- Faster time-to-market for new digital products and features
- Higher impact of digital product, marketing, and engineering teams.
- Improved conversion, engagement, and retention
What they're saying
We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool.
Director of Product Analytics , LendingClub