Heap for FinServ

Why Product Analytics for FinServ

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How finserv teams use product data as a competitive differentiator


Customer retention is a top priority to help finserv companies stay ahead of the curve, and digital experience teams today have a new lever to increase retention and drive personalized digital experiences: Product Analytics. 

Learn why best-in-class finserv teams use Product Analytics to build better digital and financial products.

Four benefits of Product Analytics

  • Increased revenue, profitability, and market share
  • Faster time-to-market for new digital products and features
  • Higher impact of digital product, marketing, and engineering teams.
  • Improved conversion, engagement, and retention

Over 6,000 companies build better products with Heap

What they're saying

We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool.

Alan D’Souza
Director of Product Analytics , LendingClub

Read the Story