The Death of Web Analytics
Learn how innovative data teams make customer data a competitive edge
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Web analytics has been around for decades. But in a world of ever-increasing data and data silos, traditional analytics approaches are no longer enough. Fortunately, leading organizations are gaining a more complete view of their customers.
Get our whitepaper to learn:
- The customer data maturity curve and how to invest in a unified customer view
- The challenges around a build-your-own customer data platform (CDP)
- What a modern customer data architecture should look like and how to enable it
What they're saying
We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool.
Director of Product Analytics, LendingClub
See how LendingClub used Heap to remove friction and optimize their user experience.Read Customer Stories