WHITEPAPER

The Death of Web Analytics

Learn how innovative data teams make customer data a competitive edge

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Web analytics has been around for decades. But in a world of ever-increasing data and data silos, traditional analytics approaches are no longer enough. Fortunately, leading organizations are gaining a more complete view of their customers.

Get our whitepaper to learn:

  • The customer data maturity curve and how to invest in a unified customer view
  • The challenges around a build-your-own customer data platform (CDP)
  • What a modern customer data architecture should look like and how to enable it

Over 6,000 companies build better products with Heap

What they're saying

We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool.

Alan D’Souza
Director of Product Analytics, LendingClub

See how LendingClub used Heap to remove friction and optimize their user experience.

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