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In this whitepaper, we lay out the customer data maturity curve, analyze why single source of truth initiatives efforts often fail, and detail how to approach building your own successfully. The paper also introduces Heap’s new solution for bringing customer behavioral data into your data warehouse. The paper covers:
- Evolving Your Understanding of Customers Means Breaking Down Data Silos
- Why Creating a Single Source of Truth Is So Challenging
- What Should Your Source of Truth Look Like?
- Customer Data as a Service Enables Your Source of Truth
- Heap-Supported Warehouses
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