Heap vs Google analytics
GA’s Sessions Model vs. Heap’s Users Model: What’s the difference?
Heap vs. Google Analytics
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Google Analytics operates on a “sessions” model. Heap, in contrast, operates on a Users model, or a User-Centric model. We think this is a much better way to capture and organize user data, and far more useful for eComm and Product teams.
This paper explains why. (Hint: tracking users gives you way more information, and lets you answer way more questions.)
To learn even more, feel free to check out our longer ebooks on Heap vs. GA for Product and Heap + GA for Marketing.
Download this paper to learn:
- The difference between a sessions and a users model
- How Heap’s users model gives you truly actionable information
- The limitations of Google Analytics for eComm and Product teams