Whitepaper: A/B Testing

How To Do A/B Testing Right

A guide for eComm, Product, or anyone creating digital customer experiences

Download our whitepaper now!

Thank you!

Form has been successfully submitted.

You can also download the whitepaper below.

Download Now

A/B testing is a wonderful tool. There are few better techniques for optimizing your site and driving more conversions.

In our experience, however, lots of companies fail to extract full value from their A/B tests. Some teams test the wrong things; others end up with misleading results; still others fail to connect A/B tests to wider business success.

No longer! In this whitepaper, we show you how to avoid these traps and make A/B testing beneficial to the whole business.

Download this whitepaper to learn:

  • How to formalize an A/B hypothesis
  • How to track long-term effects of your A/B tests
  • How to run tests to completion

Callout Text

See how Casper increased conversion by 20%

Learn how Heap helped Casper identify simple improvements and dramatically improve conversions

Learn More