Whitepaper: A/B Testing
How To Do A/B Testing Right
A guide for eComm, Product, or anyone creating digital customer experiences
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You can also download the whitepaper below.
A/B testing is a wonderful tool. There are few better techniques for optimizing your site and driving more conversions.
In our experience, however, lots of companies fail to extract full value from their A/B tests. Some teams test the wrong things; others end up with misleading results; still others fail to connect A/B tests to wider business success.
No longer! In this whitepaper, we show you how to avoid these traps and make A/B testing beneficial to the whole business.
Download this whitepaper to learn:
- How to formalize an A/B hypothesis
- How to track long-term effects of your A/B tests
- How to run tests to completion
See how Casper increased conversion by 20%
Learn how Heap helped Casper identify simple improvements and dramatically improve conversionsLearn More