How to Win Over the Modern Consumer

Create Meaningful Product Experiences that Drive Engagement and Retention

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The B2B software buyer and customer journeys are resembling that of the B2C experience more and more. In an era of rising consumer expectations and virtually endless choices, how do you not only meet but exceed those expectations?

Join three product and service experts as they share different perspectives and tactics to win over the modern consumer, drive engagement, and boost retention beyond the point of sale including:

In this webinar, you’ll learn:

  • Defining buyer and user segments
  • Collecting data to make decisions
  • Customizing product and service experiences
  • Deciding between utilitarian and individualized product experiences

About WalkMe:
WalkMe is the digital adoption pioneer. Founded in 2011, WalkMe’s Digital Adoption Platform (DAP) is used by more than one thousand companies worldwide, spanning all industries, platforms and sizes, including the Fortune 500. The DAP addresses a wide spectrum of needs and challenges emanating from the rapid SaaS-ification of the last decade, and the digital transformation initiatives that traverse all industries at an ever increasing rate.

About Product-Led Institute:
The Product-Led Institute is a global community of leading SaaS operators. It produces some of the world’s top training on how to build a product-led business. The Institute do this by working with the best SaaS operators and spreading their ideas through our leading-edge events – which are entirely free to attend live.

Your Presenters from WalkMe, Product-Led Institute and Heap


Dennis Mahoney

VP Customer Value & Services, WalkMe

Wes Bush

Author & Founder, The Product-Led Institute

Vijay Umapathy

Senior Product Manager, Heap

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