How to Win Over the Modern Consumer
Create Meaningful Product Experiences that Drive Engagement and Retention
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The B2B software buyer and customer journeys are resembling that of the B2C experience more and more. In an era of rising consumer expectations and virtually endless choices, how do you not only meet but exceed those expectations?
Join three product and service experts as they share different perspectives and tactics to win over the modern consumer, drive engagement, and boost retention beyond the point of sale including:
In this webinar, you’ll learn:
- Defining buyer and user segments
- Collecting data to make decisions
- Customizing product and service experiences
- Deciding between utilitarian and individualized product experiences
Your Presenters from WalkMe, Product-Led Institute and Heap
VP Customer Value & Services, WalkMe
Author & Founder, The Product-Led Institute
Senior Product Manager, Heap