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The Heap Guide to Retention: A Smarter Way to Retain Customers

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Build a better product strategy: Why retention matters so much

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Product Retention

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While good Product Managers know how important customer acquisition is, great PMs know that long-term profit comes from retention. Harvard Business School, in fact, found that increasing customer retention by even 5% can increase profits by 25–95%. As Brian Balfour, Reforge founder and former VP of Growth at Hubspot puts it: “If your retention is poor then nothing else matters.”

In this webinar recording, Connie Yuan (Product Manager) and Christy Hollingshead (Director of Customer Education) take a deep dive into customer retention for SaaS businesses.

In particular, you will learn:

  • How developing products with retention in mind can pay huge dividends for your business
  • What strategies successful PMs use to improve their retention numbers
  • How PMs can put an analytics solution like Heap to work to diagnose and solve their retention issues

In addition, we will also demo Heap’s integration with Appcues, a platform for user onboarding and feature adoption, and show how PMs can put the combination to use to raise retention on a large scale.

Thank you!

Thank you for registering for our webinar recording.You can watch the video below.

Your Heap Presenters

Connie Yuan

Connie Yuan

Product Manager,

Christy Hollingshead

Christy Hollingshead

Director of Customer Education,