Build a better product strategy: Why retention matters so much
Watch the recording on-demand.
Register to watch the webinar recording.
The Form has been successfully submitted.
Thank you for registering for our webinar recording. You can watch the video below.
While good Product Managers know how important customer acquisition is, great PMs know that long-term profit comes from retention. Harvard Business School, in fact, found that increasing customer retention by even 5% can increase profits by 25–95%. As Brian Balfour, Reforge founder and former VP of Growth at Hubspot puts it: “If your retention is poor then nothing else matters.”
In this webinar recording, Connie Yuan (Product Manager) and Christy Hollingshead (Director of Customer Education) take a deep dive into customer retention for SaaS businesses.
In particular, you will learn:
- How developing products with retention in mind can pay huge dividends for your business
- What strategies successful PMs use to improve their retention numbers
- How PMs can put an analytics solution like Heap to work to diagnose and solve their retention issues
Your Heap Presenters
Product Manager, Heap
Director of Customer Education, Heap