Measuring User Activation
Help your customers derive more value from your product
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Building a successful product is no longer just about getting visitors in the door. It’s about turning those visitors into customers with a high lifetime value that keep coming back. This requires going beyond measuring metrics like monthly active users (MAU) to create meaningful KPIs to determine what drives user activation and retention. Then use that knowledge to build a product your customers can’t get enough of.
According to Heap partner Appcues, activation is “the most important pirate metric for SaaS growth”.
Watch this on-demand webinar to learn how to measure and drive user activation in your product, including exclusive insights how Heap measures and drives user activation for its platform.
In this webinar you will learn:
- What is user activation and why is it important
- How to measure user activation
- How Heap uses Heap to measure and improve user activation
Senior Product Manager, Heap
Director, Training & Customer Education, Heap
Director of Account Management & Customer Success, Heap