On Demand Webinar

From Click to Cash: Leveraging Product Insights to Drive Conversion Rate Optimization (CRO)

Learn how Podia used Intercom and Heap to increase visitor-to-trial conversion rate by over 30%

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Here is the recording of the webinar.

Join Heap, Intercom, and Podia in a conversation about how to leverage product insights and chat to increase conversions across your funnel.

Speakers include Len Markidan (CMO at Podia), Robbie Allan (Group Product Manager at Intercom), and Connie Yuan (Product Manager at Heap).

With Heap and Intercom, it’s never been easier to understand how customer engagement (chat and in-app messaging) affects product experience and the customer lifecycle. This webinar will dive into how teams leverage Heap and Intercom to turn users and visitors into long term, paying customers.

Topics we cover include:

  • Using product insights to drive timely user engagement and conversion via chat and in-app messaging
  • How to proactively engage users and identify points of friction across acquisition funnels.
  • Tactics used by Podia to drive increased visitor-to-trial conversion

Your Speakers


Connie Yuan

Product Manager, Heap

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Robbie Allan

Group Product Manager, Intercom

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Len Markidan

CMO, Podia

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