How To Convert Users Into Paying Customers In a Pandemic

Learn and build a framework for getting your onboarding strategy right and primed for growth.

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Good onboarding is the difference between a user signing up for your product and never coming back.
It’s mission-critical to master for any SaaS business.
Yet, in a pandemic, most of your signups will try your product and never come back.

To help you turn this around, Wes Bush, author of Product-Led Growth, will walk you through a battle-tested onboarding framework that will help you create onboarding experiences that convert without resorting to short-term, salesy tactics.

Together we’ll work through the onboarding framework we’ve used and taught to customers that’s created, and continues to create, millions of dollars in revenue for these businesses.

In this webinar, you’ll learn:

  • What onboarding mistakes you’re likely making and how to improve them
  • How to find bottlenecks in your current onboarding experience
  • How to build an onboarding experience that turns free users into happy, paying customers
  • And how to build a plan of attack to consistently improve your onboarding

Your Presenters from Product-Led Institute and Heap


Wes Bush

Founder and CEO of Product-Led Institute

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Kevin Moyer

Product Marketing Manager

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