ON demand Webinar

How Opploans built a conversion rate optimization engine that yields 7 figure results

Learn how Opploans leveraged Heap data and insights to improve their loan process.

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Watch this conversation with Matt Gomes, Senior Director of Marketing at Opploans, and Kevin Charette, Marketing Manager at Heap, on strategies to tackle and improve conversion rates on your website.

In this conversation, you will learn:

  • How to build the right tracking and data infrastructure to measure and execute a CRO strategy
  • How to create a CRO plan and tactics to drive significant improvement and incremental revenue
  • Which mistakes to avoid when building out a CRO strategy and plan

This conversation was recorded during the FinTech & Banking Summit 2020.

Your Speakers


Kevin Charette

Marketing Manager, Heap

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Matt Gomes

Senior Director of Marketing, Opploans

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