How customer analytics is helping businesses navigate through unpredictability
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You can watch the recording of the online panel below.
While COVID-19 is forcing many companies to shift business models, the world of eCommerce has arguably been most impacted. Shifts in demand, changes in customer behavior, increased focus on the online experience: in the past few months, eCommerce companies have had to rapidly cope with all of these.
In this live online panel, Heap customers will describe how analytics is helping them chart a safe course through this period of unpredictability.
In this online panel, you’ll learn:
- How Heap’s eCommerce customers are adapting to COVID-19, and how they’re setting themselves up for the post-COVID world
- How customer analytics helps allocate marketing spend, track inventory, and create sticky online experiences
- Strategies for steering your eCommerce business through periods of rapid change