Heap & Appcues – Defining and Driving the Ideal User Journey

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Here is our recorded webinar with Appcues. Enjoy.

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Every product-led software company should be focused on creating a great experience for their users. That means you have to understand what your best customers are doing, and help every user find their ideal path.

Join Ben Winter, Head of Growth at Appcues, and Connie Yuan, Product Manager at Heap for an exclusive webinar – we’ll teach you how to discover what your most successful users are doing and use your product to drive that behavior.

What you’ll learn:

  • Part 1: Discover the ideal user journey with product analytics
  • Part 2: Use personalized product experiences to nudge users through the journey
  • Part 3: Measure the effectiveness of your targeted experiences
  • Part 4: Improve, personalize, and repeat

Featured Speakers


Ben Winter

Head of Growth, Appcues

Connie Yuan

Product Manager, Heap

Over 6,000 companies build better products with Heap

What they're saying

We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool.

Alan D’Souza
Director of Product Analytics , LendingClub

Read the Story