Online Panel

How analytics is helping businesses in the EU navigate through unpredictability


Hear how Heap’s eCommerce customer , Bloom & Wild, is charting their course through COVID-19.

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While COVID-19 is forcing many companies to shift business models, the world of eCommerce has arguably been most impacted. Shifts in demand, changes in customer behavior, increased focus on the online experience: in the past few months, eCommerce companies have had to rapidly cope with all of these.

In this online panel, Heap customers will describe how analytics is helping them chart a safe course through this period of unpredictability.

In this online panel, you’ll learn:

  • How Heap’s eCommerce customers are adapting to COVID-19, and how they’re setting themselves up for the post-COVID world
  • How customer analytics helps allocate marketing spend, track inventory, and create sticky online experiences
  • Strategies for steering your eCommerce business through periods of rapid change

Your Panel Participants

Speakers

Jeremy Bedford

General Manager (EMEA), Heap

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Mairead Masterson

Head of Business Intelligence, Bloom & Wild

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