Live Webinar with FSAstore.com & Optimizely
Optimizing User Experience with A/B Testing and Behavioral Data
Date: December 11th
Time: 10am PST / 1pm EST
- Solutions
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As data becomes more accessible, product managers no longer have to rely on instinctual decision making. Today the best PMs approach questions and ideas as hypotheses and answer them with experiments and rapid iteration.
In this webinar, Rishabh Vig, Product Analyst at FSAstore.com will detail how his company uses Optimizely and Heap to constantly improve user experience. He will be joined by Optimizely’s Kelly Casanova and Heap’s own Director of Customer Education, Christy Hollingshead. The experts will share a number of techniques for leveraging behavioral data and A/B testing.
In this webinar, you’ll learn:
- How using Optimizely and Heap together can help companies dramatically improve their user experience
- Why understanding customer behavior is crucial for making the right product decisions
- Key strategies for taking a hypothesis-driven approach to product management
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In the meantime, check out our latest Guide to Retention, a deep dive into multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention.
Your Presenters from FSAStore.com, Optimizely, and Heap
Rishabh Vig
Product Analyst,
FSAstore.com
Kelly Casanova
Customer Success Manager,
Optimizely
Christy Hollingshead
Director of Customer Education,
Heap
About FSA Store:
FSAstore.com is everything flex spending with zero guesswork. It’s both the largest online marketplace for guaranteed FSA-eligible products and an educational resource that you can actually understand. It’s the company’s mission to help millions of flexible spending account holders manage and use their FSAs and save on more than 4,000 health items using tax-free health money.
About Optimizely:
Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.
About FSA Store:
FSAstore.com is everything flex spending with zero guesswork. It’s both the largest online marketplace for guaranteed FSA-eligible products and an educational resource that you can actually understand. It’s the company’s mission to help millions of flexible spending account holders manage and use their FSAs and save on more than 4,000 health items using tax-free health money.
