Virtual Roundtable

How E*TRADE surfaces the unknown unknowns to drive engagement and revenue

Join us for a virtual roundtable conversation

Date: January 8, 2021
Time: 8:00 am PT / 11:00am ET

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Shining a light on blind spots

In today’s online world, the customer experience is rapidly becoming the digital experience. For companies looking to acquire, retain, and grow their customer bases, the ability to pinpoint friction in the digital journey is no longer a nice-to-have; it’s a must-have.

Join us as Yung Chan, Head of Digital Analytics at E*TRADE, talks about how his team is working with Heap to surface Blind Spots in their product data, and how he’s using the results to improve conversion rates and drive revenue. 

Agenda overview

  • What Blind Spots are and how they exist in any site or app.
  • Why it's critical for teams to have visibility into Blind Spots to drive customer experiences and outcomes.
  • How to uncover Blind Spots and why it requires a complete, retroactive, and trustworthy set of product telemetry data.
  • Live discussion with Yung Chan, Head of Digital Analytics at E*TRADE, and David Robinson, Principal Data Scientist at Heap.

Your Speakers


Kevin Moyer

Product Marketing

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Yung Chan

Head of Digital Analytics

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David Robinson

Principal Data Scientist

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