Sources: get a full view of the customer journey


Sources let you import data from other tools into Heap, so you can see exactly what your users are doing. It only takes a few clicks to bring in information from Salesforce, Shopify, Stripe, Hubspot, and many more.

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Heap easily integrates with:

How do Sources work?

how do sources work?

Sources make it easy to bring in data captured in other parts of the customer journey. Connect Heap with any number of other tools so you can see how behavioral data interacts with data from across your tech stack.

Easily run analyses on blended data, in the Heap UI.

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See the entire customer journey

The entire journey

Create a full picture

Understanding how users interact with you throughout the entire journey is the key to creating delightful experiences.

Build complete user profiles

Connect Heap to your other user datasets that add context to behavioral data automatically captured by Heap.

Understand the “why”

Uncover the hidden drivers of user behavior. Tie clicks and pageviews to the emails, A/B tests, and chat interactions that lead up to them.

Sources by industry

The crucial integrations for your industry

Whatever your industry, Heap lets you bring in the data that matters.

Learn more about Sources

For retail and ecommerce companies:

Add purchase, email, A/B test and payment data to Heap with Shopify, Stripe, Mailchimp, Optimizely, and more.

For SaaS and tech companies:

Bring in contextual user data from sources like Salesforce, Marketo, and Clearbit.

For Financial Services companies:

Attach email and A/B test interactions to Heap with Optimizely, Google Optimize, Salesforce Marketing Cloud, Hubspot, and more.

For All Companies:

Enrich Heap data with information from tools across your tech stack.

Getting started is easy!

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