Head of Data at Instapage
According to McKinsey, if a software company grows at only 20%, it has a 92% chance of ceasing to exist within a few years. This means that software companies — particularly SaaS companies — must take every advantage possible to stay alive in a make-it-or-break-it industry. Customer data can empower that competitive edge. Whether it’s measuring retention, product usage, or onboarding, SaaS businesses must have better data collection and SaaS analytics across disparate areas of the organization.Learn More
Capture every touchpoint across the customer journey.Learn More »
Understand which marketing campaigns work best, what drives users through your free trial and onboarding funnel, and what leads to long-term retention. Drill down into improvements or drops in user engagement analytics to uncover the pathway to creating more engaging experiences.
Pinpoint problems in product engagement and adoption.Learn More »
Understand how users adopt your product and navigate your site, so you can streamline your roadmap and power your business forward. Identify positive and negative experiences, then test ways to improve product adoption based on what works and what is missing.
Determine the actions that great customers take.Learn More »
Focus your marketing, product, and account management strategies around driving good behavior. Understand what your customers want with retention analytics and what’s causing them to leave. Gain valuable feedback when it matters the most — as visitors are stuck, experiencing lag, or in need of support. Take action sooner by eliminating guesswork.
Automatically capture every tap, click, swipe, field change, and pageview in your web or mobile app without writing a single line of code or filing a single ticket. Heap’s "capture everything" philosophy means that you'll always have a complete and retroactive dataset.
From acquisition, to adoption, to retention, Heap has the data and the tools you need to improve every part of the customer’s journey. Ensure your customers discover and engage with everything you have to offer, and remove friction points throughout their experience.
Understand how different cohorts of users experience your product. Create segments of users by filtering for their real time behavior and historical actions. Combine user activity with user attributes like vertical, contract value, first touch attribution, and more to create complex personas in your analysis.
Our retroactive, managed ETL process means that your data teams have all they have all the data in a clean, easy to use schema. That means your best minds are discovering new insights, not building pipelines and munging data.