Problem Brief template

As a product development practice, we strongly advocate getting a handle on the problem you’re trying to solve before prescribing a solution for it. Solution ideation comes later – the first steps are to align a cross-functional team, create shared customer context on a problem, and to construct a measurable hypothesis.

The Problem Brief is the tool we use to do this. To learn more, read our blog on how we arrived here and how to use the form!

We encourage you to download this template and use it on your own team.

Download the Problem Brief