Paving the Funnel: Scott Breitenother

Paving the Funnel is a web series brought to you by the Heap Partner Network. Every episode, we sit down with an expert to gather tips for eCommerce brands on being data-driven and providing a stellar digital experience.

In this episode of Paving the Funnel, we interview Scott Breitenother, Founder of Brooklyn Data Co, about what typical data stacks look like at various stages of growth, which data tools to invest in first, and the things Scott would tell himself if he could go back in time.

Brooklyn Data Co provides the technical skills, experience, and leadership to deliver best-in-class data capabilities. They act as an extension of your organization–collaborating in real-time with your data team and stakeholders, flexing to provide support in the areas you need most.

Heap is an analytics solution that helps eCommerce teams maximize marketing ad spend and increase revenue through conversion funnel optimization. Learn more here.