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San Francisco, CA

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London

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New York, NY

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Sales Development

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New York

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What is a Tech Stack? Choosing What Goes In Yours

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Data goes from experiences into magical order

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How We Govern Data at Scale

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A Message on the Situation in Ukraine

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Pseudo-R²: A Metric for Quantifying Interestingness

Heap Engineering

Speeding Up PostgreSQL With Partial Indexes

Step Suggestions: How We Take the "Guess and Check" Out of Building Funnels

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Testing Database Changes the Right Way

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Don't Do a Hack Week; Do a Ship Week

Crunchbase uses Heap to target users based on product behavior

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Streamline Your Analytics Practice with Heap and Snowflake

Heap and Stitch Partner to Put Behavioral Data in Place for BI

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How Heap used Appcues to launch our Appcues integration

How Much Should I Discount For Prepaid SaaS Contracts?

Why Activation Matters

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The Value of Iterating on Your Company Values

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Google Analytics 4: What it promises, and what that really means

Why Typito started using Heap from Day One

Heap’s New Brand: Welcome to the Future of Digital Insights

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Google Analytics 4: Everything You Need to Know

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10 Winning Customer Retention Strategies From PMs & Marketers

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Why We Built Paths

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Picking the Right Product Metrics to Track and Optimize

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Heap Named Snowflake Data Marketplace Partner of the Year

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Conversion Rate Optimization for Marketing & Product Teams (with CRO Calculator!)

How to Build Detailed Buyer Personas

Esurance saves $225K a month using Heap

Huel increases new customer conversions by 30% with Heap

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Why Retention Matters

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February's New Features: Personalizing Customer Connections

Using Data to Simplify Your Product

Redesigning Heap Without a Feature Branch

Shining a Light on the FinServ Shadow Funnel

5 Stupid Things People Do with Self-Service Analytics -- And How to Prevent Them

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How to Pick the Right Attribution Model for Your Business

The Single Most Useful Analytics Strategy for Early-Stage Startups

Jeremy Bedford, Heap's General Manager, EMEA

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Q/A with Jeremy Bedford, Heap's General Manager, EMEA

The 4 Flavors of Untrustworthy Data

Introducing: Heap's eCommerce Bundle

PM Best Practices: How to interview your users (and why it's important!)

Improving our Mobile Event Visualizers with Product Data

Using Babel Transforms to Inject Analytics Code in React Native Apps

How Heap Measures Activation

Announcing the Heap Partner Network

Three Powerful Ways to Use Data to Close More Deals in SaaS Sales

How Heap Looker Blocks Can Help You Build Interactive Reports and Dashboards

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Heap Using Heap: Planning Our Product Roadmap with Data

Heap launches Appcues integration in general availability

Heap Q&A with Jim Huffman, Co-founder and CEO of GrowthHit

Heap Infrastructure and Data Virtualization: Dan Robinson on the Data Engineering Podcast

Heap and Looker Partner to Make Data Collection Painless

Going Beyond Web Analytics by Bringing In Salesforce Data (Automatically)

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Our $55 Million Series C

How to Measure and Improve Activation

How I got my job as a Product Manager at Heap

Mary Meeker: 6 Key Trends for E-Commerce in 2018

From Air Ball to Slam Dunk: Why Traditional Analytics Doesn't Build a Solid Foundation for Data Practices

How to Get Answers About Customer Behavior When You're Not Sure What to Ask

Manual Tagging: The Stick in your Analytics Bicycle Spokes

How to make your product stand out: Lessons in A/B testing from FSAstore.com

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How to Build a Data Democratization and Data Governance Strategy

Keeping Customers in the Bank: Retention for Financial Services

Keep Calm and Track On: Why Heap's Script Won't Slow Down Your Site

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Heap Partners with Attribution to Help Companies Acquire More Customers That are Worth Retaining

How We Redesigned Heap's App in Three Months

How To Scale Your Data Practices: Startup Edition

Heap's Commitment to GDPR and Data Privacy

Heap's business continuity strategy for COVID-19

Heap--It's That Simple

How Financial Services Companies Can Boost Conversion with Analytics

How to Make Data-Driven Decisions Fast

Don't Stop Your A/B Tests Partway Through

PM Best Practices: Creating a culture of experimentation (even at a B2B company!)

Analyzing Millions of Postgres Query Plans

5 Out-of-the-Box Digital Experiments to Help Drive Revenue

Building Better Code Review at Heap

Democratizing Data – Building A Data Driven Culture

Running a database on EC2? Your clock could be slowing you down.

Adopting a New Category of Analytics: In discussion with Shawn Hansen, CMO at Heap

Building Target Personas with SQL, Salesforce, and Clearbit

A Heap of New Features

6 Steps to GDPR Compliance