Unlock deeper insights into user behavior and optimize every touchpoint. Our marketing analytics platform empowers teams to refine product experiences, eliminate drop-offs, and boost conversions—turning data into real business impact.
Want to see what Heap's complete marketing analytics tool does for you?
Heap is the only digital analytics platform that gives you a complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. Here's how:
It tells you who uses your product or website, and how.
It lets you segment users to personalize their interactions.
It identifies moments of friction in your product and helps you diagnose them.
It is easy to adopt, only a single snippet automatically captures the entire digital experience.
If there’s high drop-off in a funnel, Heap’s session replay just shows you exactly why without any additional analysis.
Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business.
Other solutions give you quantitative or qualitative tools. Heap integrates the two, giving you complete visibility into everything your users do.
It’s a new paradigm for data-driven decision-making.
Heap’s data science tools show you the alternate paths users take, the amount of effort it takes users to get through any flow, and the events that most correlate with conversion and retention. Automatically.
There is no other solution on the market that gives this insight on what to fix and how.
Heap collects all the data on your customers - automatically. What they click. Where they go. What they do, even when you’re not looking. All without the need for engineers.
Heap is the only digital insights platform that gives you a complete understanding of your customers’ digital journeys, allowing you to quickly improve conversion, retention, and customer delight.
