Product and marketing analytics. No code required.

Track Everything Automatically

Heap automatically captures every user action in your web or mobile app and lets you analyze it retroactively. Clicks, page views, taps, swipes, form submissions, and more with zero code. No more tracking plans, tracking code, or tags.

Dozens of integrations

Data-in and data-out integrations with Redshift, Salesforce, Marketo, Optimizely, Stripe, Mailchimp, Looker, and dozens more.

Point-and-click tagging

Define events by navigating your website or app just like your users would. For the first time, you can setup event tracking without pushing code.

Powerful analytics

Retention analysis, funnels, behavioral cohorts, multi-touch attribution, direct SQL access, and more. Instantly answer any question and share reports with your team.

Powering insights across product, marketing, engineering, data science, and more.



Weekly active users at Zendesk

Heap is the source of truth for over 100 people across product, marketing, data, engineering, and customer success at Zendesk. "Heap feels like pure magic. We don't have to try to imagine every way an end-user will interact with a product launch or marketing campaign beforehand."

Paul Godfrey, Director of Engineering at Zendesk



Improvement in mobile conversion

Within a few days of using Heap, they found that signer conversion was far worse on mobile devices. "Heap data drives our focus. Prioritization is key when competing against much larger organizations."

Bill Farrell, Head of Product at HelloSign

App Annie


Increase in free-to-paid conversion

"Our PMs had this great idea: why not try to get someone at a free customer to convert without selling them something? And that’s where Heap came in. We were able to identify a bunch of these key events that led to a super high-value conversion."

Maurice Mongeon, Staff Data Analyst at App Annie



Engineering hours saved

"Before Heap, we'd have to sit with engineering, think through tracking plans and event definition, perform QA–a 3-4 week process. This was not fast enough for us to provide insight and guidance at our speed of development."

Gianni Argiris, Product Manager at Crunchbase