Web and mobile analytics with no code required.

Track Everything Automatically

Heap automatically captures every user action in your web or mobile app and lets you analyze it retroactively. Clicks, page views, taps, swipes, form submissions, and more with zero code. No more tracking plans, tracking code, or tags.

Driving outcomes for lenders, insurers, banks, fintech, SaaS, and more.



improvement in conversion rate

“With Heap, we boosted conversion from home page to completed loan application by 12x. It was lots of testing, watching results, and making changes all along the way.”

Adam Michaelson, SVP of Product Strategy at Lendio

Lending Club


in additional loan volume

Within 32 days of signing up for Heap, Lending Club found insights that drove millions in loan volume. “Heap is the only tool I’ve encountered that lets everyone instantly answer business questions.”

Alan D’Souza, Director of Product Analytics



Engineering hours saved

Esurance spent thousands of engineering hours to make Adobe Analytics work. Within 14 days of deploying Heap, they had already surpassed the breadth of data they had ever captured in their previous tool.

Fortune 100 Insurance Company


Decrease in call center traffic

A Fortune 100 insurance company worked with Heap to identify what user paths on their claims website correlated with people getting stuck and calling their call center. Via insights found in Heap, they reduced call center usage by 2.8% and saved millions.