Getting Set Up

Part 2: Getting Set Up

What you’ll need

To get a picture of user acquisition, there are 4 things we need to set up first.

It may be helpful to check out the docs on our data model to understand how all of these work together.

Events

The user actions that make up the acquisition funnel

Properties

Information that tells you about accounts, users, and behaviors in your product. Properties are the key to understanding who is converting and why.

Segments

Groups of users that meet a common set of criteria.

Reports

The Funnels that you can build, edit, save, and share.

Part 3: Running your Analysis

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