Marketo Connector

Heap + Marketo

With the Marketo Connector, you can group users based on their behavior in your product, then use those segments to focus your Marketo campaigns and enrich your lead scoring.

The result: higher-quality leads, more engaged customers, and reduced churn.

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Personalize the digital customer experience

Heap + Marketo


  1. Customize your nurture flows to re-engage inactive users.

  2. Identify friction points in your trial experience and send resources to help users who are stuck.

  3. Target customer segments with the feature updates, beta announcements, and special offers that will most likely drive adoption and increase revenue.

App Annie

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With the Marketo Connector, I can tailor emails to specific cohorts of users so that the messaging is in line with how they are using our product and can better increase adoption.
Nicolas Drouet, Senior Digital Marketing Manager, App Annie

Nicolas Drouet
Senior Digital Marketing Manager , App Annie

Draw direct lines to campaign success

Heap + Marketo

Since this integration is bi-directional, you can measure success beyond email open rates and number of clicks. By combining email data with product data, you can directly see how your marketing campaign influences the ways in which customers interact with your product.

Getting started is easy!

Interested in a demo of Heap’s Product Analytics platform? We’d love to chat with you!

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