Heap for SaaS

Heap for SaaS

Heap helps SaaS companies understand their users, get advanced signals on customer behavior, and build products that convert and retain.

We collect all customer data automatically—with zero need for engineering—and give you the tools to turn that data into action.

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Some of our SaaS customers:

Your product evolves. No problem.

Adapt to Change

With most analytics tools, changes to your product force you to install new tracking code and hope that you’re not forgetting anything. Not Heap.

Because we automatically capture all user data from the beginning—every click, swipe, pageview, and fill—you’ll always have the data you need, no matter how many updates you ship.

Learn about Autocapture


It really takes a lot of pressure off of me. With Heap, I don’t have to have everything perfect. There might be questions after the fact that I’ll still be able to answer. It’s all in Heap. It's got my back.

Davis Godbout
Senior Product Manager , Splunk

Feature Utilization

Feature utilization

As a Product Team, your job is to own features. We help you optimize them. 

Want to make data-driven decisions? Heap gives you insights to improve your product, decide what to build, and document the impact every feature has on the business.

Want more influence in the org? Metrics—being able to show how the improvements you ship help the business—are superpower for product.

The Heap Book of Questions: A Guide to All Things Product

Fix Broken Workflows

Repair workflows

Heap makes it simple to understand where users get hung up in your product. In a matter of seconds, anyone can diagnose—down to the click—key moments of friction in all of your workflows.

With other tools, you’ll always end up with incomplete data, and increased likelihood of missing key steps. With Heap, you can easily locate every opportunity for improvement.

Heap vs Competitors

Conversion, Adoption, Engagement, and Retention

Crush goals

Heap was built to help teams with the important product goals: conversion, adoption, engagement, and retention. We make it easy to pinpoint the behaviors that correlate with any of these, and to modify your product to lead users to them.

The Heap Guide to CRO

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We were able to increase adoption of templates by 20% by making the feature more discoverable and making tweaks. Heap data was at the core of this.

Gireesh Subramanian
Director of Product Management , Freshworks

See how Freshwork used data to build a great product

Starting with Heap is easy!

Try it yourself with our free 14 day trial or get a personalized demo with our team.

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