Your product evolves. No problem.
Adapt to Change
With most analytics tools, changes to your product force you to install new tracking code and hope that you’re not forgetting anything. Not Heap.
Because we automatically capture all user data from the beginning—every click, swipe, pageview, and fill—you’ll always have the data you need, no matter how many updates you ship.

Splunk

It really takes a lot of pressure off of me. With Heap, I don’t have to have everything perfect. There might be questions after the fact that I’ll still be able to answer. It’s all in Heap. It's got my back.

Davis Godbout
Senior Product Manager , Splunk

Feature Utilization
Feature utilization
As a Product Team, your job is to own features. We help you optimize them.
Want to make data-driven decisions? Heap gives you insights to improve your product, decide what to build, and document the impact every feature has on the business.
Want more influence in the org? Metrics—being able to show how the improvements you ship help the business—are superpower for product.
Fix Broken Workflows
Repair workflows
Heap makes it simple to understand where users get hung up in your product. In a matter of seconds, anyone can diagnose—down to the click—key moments of friction in all of your workflows.
With other tools, you’ll always end up with incomplete data, and increased likelihood of missing key steps. With Heap, you can easily locate every opportunity for improvement.


Conversion, Adoption, Engagement, and Retention
Crush goals
Heap was built to help teams with the important product goals: conversion, adoption, engagement, and retention. We make it easy to pinpoint the behaviors that correlate with any of these, and to modify your product to lead users to them.
Callout Text
We were able to increase adoption of templates by 20% by making the feature more discoverable and making tweaks. Heap data was at the core of this.

Gireesh Subramanian
Director of Product Management , Freshworks