Heap for Education Technology

Heap for Consumer Apps


As schools and colleges transition from live classrooms to online environments, students and instructors are facing never-before-seen challenges. For the foreseeable future, , education technology apps will be the new normal for learning.

COVID-19 presents the companies building these apps  both opportunities and challenges. Increasing demand offers opportunities to acquire new users and further delight existing ones. Yet market competition and consumer choice are growing as well. 

Product analytics can provide a reliable guide through this crucial period. Companies such as Junction Education are using Heap to eliminate friction in their products, reduce support, and better meet user needs. Junction Education has seen an 83% decrease in support inquiries, despite a 37% increase in product usage.


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Move quickly

Move quickly


The global pandemic has forced edtech companies to adapt at unprecedented speed. In this environment, product teams can’t afford to wait for useful information. 

With Heap they don’t have to. 

Heap automatically captures all user behavior on your app from the second its snippet is installed. This lets you immediately identify moments of friction in your app, drive adoption of key features, and plant the seeds for long-term user retention.

The best part? Product teams can do all of this without engineers. With Heap, you can move the needle in minutes, not weeks.

Product analytics: endless benefits

Benefits



With product analytics, businesses can dig deep into their data to make better decisions about their product. Companies who build educational apps can use product analytics to immediately track user behavior, and then use that information to improve the user experience and measure its effect.

For product teams, a product analytics tool like Heap lets you:

  • Drive adoption of key features
  • Increase engagement across user types
  • Measure the impact of product usage on long-term retention
  • Improve the educational experience 
  • Decrease support tickets

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