Heap for eCommerce
Heap for ecommerce
From increasing bulk purchases to shifting more of the world to online shopping, COVID-19 has significantly impacted the way people buy goods. To quickly adapt, eCommerce companies have to pivot operations and strategies, even business models, to anticipate and meet changes in behavior and demand.
Product analytics can provide a reliable guide through this period of volatility. Using analytics, companies like Purple are using this period to optimize conversion rates, measure return on ad spend, better respond to customer needs, and more.
Learn how Purple and other eCommerce companies are using product analytics to quickly and confidently answer questions about the shopper experience and respond to massive changes in the market.
The global pandemic has forced eCommerce businesses to adapt at unprecedented speed In this environment, product teams can’t afford to wait for useful information.
With Heap they don’t have to.
Heap automatically captures all user behavior on your site from the second its snippet is installed. This lets you immediately identify moments of friction on your site,optimize your acquisition channels, increase your average basket size, and optimize inventory.
The best part? Product teams can do all of this without engineers. With Heap, you can move the needle in minutes, not weeks.
Product analytics: endless benefits
With product analytics, businesses can dig deep into their data to make better decisions about their product. eCommerce companies can use product analytics to immediately track user behavior, and then use that information to improve the user experience and measure its effect.
For product teams, a product analytics tool like Heap lets you:
- Maximize conversion
- Increase repeat purchases
- Increase average order value
- Optimize inventory
- Maximize return on ad spend