Heap for Consumer Apps

Heap for Consumer Apps

With the world stuck at home, people are turning to technology for activities that normally happen in person. Education, communicating with colleagues and friends, exercise: right now consumer apps are delivering these experiences. 

To the companies building those apps, COVID-19 presents a new set of opportunities and challenges. Increasing demand lets companies acquire new users and further delight existing ones. Yet market competition and consumer choice are growing as well. 

Product analytics can provide a reliable guide through this crucial period. Companies such as Junction Education – which has seen an 83% decrease in support inquiries, despite a 37% increase in product usage – are using Heap to eliminate moments of friction in their products, reduce support, and better meet users’ needs.

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Move quickly

Move quickly

The global pandemic has forced
consumer app companies to adapt at unprecedented speed. In this environment, product teams can’t afford to wait for useful information. 

With Heap they don’t have to. 

Heap automatically captures all user behavior on your site from the second its snippet is installed. This lets you immediately identify moments of friction on your site, optimize your acquisition channels, increase your average basket size, and optimize inventory.

The best part? Product teams can do all of this without engineers. With Heap, you can move the needle in minutes, not weeks.

Product analytics: endless benefits


With product analytics, businesses can dig deep into their data to make better decisions about their product. Companies that build consumer apps can use product analytics to immediately track user behavior, and then use that information to improve the user experience and measure its effect.

For product teams, a product analytics tool like Heap lets you:

  • Drive adoption of key features
  • Reduce user churn
  • Measure the impact of product usage on long-term retention
  • Improve the user experience 
  • Decrease support tickets

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We’d love to chat with you.

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