Forrester Study: The Total Economic Impact of Heap
Learn about the business benefits and cost savings enabled by Heap.
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Forrester’s findings are based on research and interviews with a publicly-traded financial services technology company with multiple years of experience using Heap. The content ultimately provides organizations with a comprehensive framework for evaluating this data analytics solution.
Heap enabled one company to iterate faster and bring more competitive products to market faster, which resulted in $3.9 million in employee efficiency savings over three years. Additionally, the studied organization realized the following benefits with Heap:
- Reduced sprint cycles needed for product enhancements by 40%
- Saved developers nearly 3,000 hours of manual tagging annually
- Generated $1.7 million in incremental revenue over three years
- Considerably shortened the time needed to address site issues
- Minimized annual software spend by eliminating a legacy analytics platform
What they're saying
We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool.
Director of Product Analytics , LendingClub