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Forrester Study: The Total Economic Impact of Heap

Learn about the business benefits and cost savings enabled by Heap.

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Forrester’s findings are based on research and interviews with a publicly traded financial services technology company with multiple years of experience using Heap. The content ultimately provides organizations with a comprehensive framework for evaluating this data analytics solution.

Heap enabled one company to iterate faster and bring more competitive products to market faster, which resulted in $3.9 million in employee efficiency savings over three years. Additionally, the studied organization realized the following benefits with Heap:

  • Reduced sprint cycles needed for product enhancements by 40%
  • Saved developers nearly 3,000 hours of manual tagging annually
  • Generated $1.7 million in incremental revenue over three years
  • Considerably shortened the time needed to address site issues
  • Minimized annual software spend by eliminating a legacy analytics platform


Subsequent financial analysis by Forrester found that the company experienced three-year benefits totaling $4.6 million, a 361% return on investment, and a payback period of less than six months. Learn more in The Total Economic Impact Of Heap.

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Within 32 days of signing up for Heap, Lending Club found insights that drove massive improvements in conversion.

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“Heap is the only tool I’ve encountered that lets everyone instantly answer business questions.”

Alan D’Souza
Alan D’Souza, Director of Product Analytics