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Forrester Study: The Total Economic Impact of Heap

Learn about the business benefits and cost savings enabled by Heap.

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Forrester’s findings are based on research and interviews with a publicly-traded financial services technology company with multiple years of experience using Heap. The content ultimately provides organizations with a comprehensive framework for evaluating this data analytics solution.

Heap enabled one company to iterate faster and bring more competitive products to market faster, which resulted in $3.9 million in employee efficiency savings over three years. Additionally, the studied organization realized the following benefits with Heap:

  • Reduced sprint cycles needed for product enhancements by 40%
  • Saved developers nearly 3,000 hours of manual tagging annually
  • Generated $1.7 million in incremental revenue over three years
  • Considerably shortened the time needed to address site issues
  • Minimized annual software spend by eliminating a legacy analytics platform

Subsequent financial analysis by Forrester found that the company experienced three-year benefits totaling $4.6 million, a 361% return on investment, and a payback period of less than six months. Learn more in The Total Economic Impact Of Heap.

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We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool.

Alan D’Souza
Director of Product Analytics, LendingClub

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