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New Buyer Evaluation Checklist

Learn about the things to consider before buying a product analytics platform

Evaluation template

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Going through an evaluation process for product analytics platform can be a complex and time consuming process. There are an increasing number of platforms to chose from so it can be difficult to determine which one meets your product management organization’s needs. Whether there are difference in how the data is captured, how the data is presented and visualized , and then made actionable.

In our evaluation template, we look at four different areas to consider before making a decision. You need to evaluate whether the product analytics platform:

  • Increases access, trust, and usefulness of customers’ behavioral data
  • Improves business agility
  • Drives business and product outcomes
  • Modernizes Architecture


For each of these areas, we provide a set of questions that you should consider.

Download our evaluation template to help you guide your evaluation and decision process regarding your next product analytics platform.

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“Heap is the only tool I’ve encountered that lets everyone instantly answer business questions.”

Alan D’Souza
Alan D’Souza, Director of Product Analytics