How to Increase Revenue by Measuring Customer Behavior

Advances in analytics have changed the game. Here’s how to keep up.

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Advances in analytics have changed the game. For digital companies today, the path to increased revenue is simple: see how users interact with your site, then use this data to deliver an experience that meets their needs.

This ebook walks through the process. It first shows how new analytics technology helps companies become more data-driven. Then it gives you the tools to use behavioral data to improve conversion, retention, and revenue in eComm, SaaS, and Fintech.

For teams trying to drive revenue digitally, it’s a must-read.

Key topics include:

  • Technical innovations in web data and analytics
  • Conversion rate benchmarks for eCommerce, SaaS, and financial services
  • How to develop and execute a data-driven strategy

Over 6,000 companies build better products with Heap

What they're saying

We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool.

Alan D’Souza
Director of Product Analytics , LendingClub

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