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How to Increase Revenue by Measuring Customer Behavior

Use data and analytics to better understand your users and increase your revenue.

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The ebook’s first half covers the best technologies to use and how to push data-driven thinking within your organization. The second part details how to use behavioral data to drive quick wins, and increase your revenue.

This ebook covers how to use data and behavioral analytics to unlock more revenue in your business. Key topics in the ebook include:

  • Technical innovations in web data and analytics
  • Conversion rate benchmarks for e-commerce, SaaS, and financial services
  • How to develop and execute a data-driven strategy


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Alan D’Souza, Director of Product Analytics