Heap vs GA
Heap vs Google Analytics
The Definitive Guide for Product Teams
(To read about Heap + GA for Marketing, click here.)
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Lots of product teams start their analytics journey with Google Analytics. The problem is that GA wasn’t built for product teams, and simply can’t deliver the data product teams need.
In this book we walk through the legitimate uses of GA, and show why those often leave product teams out.
We also show how having a dedicated product analytics tool that captures user behavior makes it easy for product teams to meet their goals of improving conversion and retention, targeting specific user segments, and building a truly delightful digital experience.
Download this ebook to learn:
- What GA is good for, and what it isn’t
- The difference between actionable data and vanity metrics
- Why a dedicated product tool helps teams build better products