The Heap Guide to Conversion Rate Optimization

The Heap Guide to Conversion Rate Optimization (CRO)

For SaaS, eComm, Finserv, and anyone who owns the digital experience

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Conversion rate optimization (CRO) takes creativity and diligence. But there is—absolutely—a systematic way to do it right. And we're thrilled to share it with you!

Enter The Heap Guide to Conversion Rate Optimization (CRO). In it we gather learnings from many years of helping customers to lay out a systematic, repeatable approach to improving conversion, in all verticals.

With endless examples and best practices, this ebook outlines an organized, reliable process for measuring, testing, and increasing conversion rates across your app or site.

Download The Heap Guide to CRO to learn:

  • How to use data - measurable, reliable data - to reliably improve conversion
  • Key approaches for different verticals, including eComm, Finserv, and SaaS
  • The seven key steps to improving conversion, over and over again

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It really takes a lot of pressure off of me. With Heap, I don’t have to have everything perfect. There might be questions after the fact that I’ll still be able to answer. It’s all in Heap. It's got my back.

Davis Godbout
Senior Product Manager , Splunk