The Heap Guide to Activation

A smarter approach to Product Analytics

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Getting new customers in the door is one feat for product folks. Getting those same customers to see the value in your product (and become lifetime users!) is an entirely different one.

In this eBook, we explain why activation is a critical metric for product teams and what hypothesis-driven product teams can do to measure and increase activation. We also provide examples from our own practice that suggest how product teams might go about developing and testing hypotheses that address activation in their own products. 

Download this whitepaper to learn:

  • Why activation matters
  • How to measure and improve activation
  • How Heap measures activation

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