You're at Level 2:
Data Adoption

Your company is adopting data as a core part of its strategy. You have clear baselines for traffic and engagement, gain insights from customer-centric data, and are beginning to perform exploratory analysis.

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Performance levels
Access to insights
Depth of insights
Completeness of insights
Coffee Consumed
avatar
Access to insights
Depth of insights
Completeness of insights
Coffee Consumed

Your Mission at Level 2:

Objective 1

Now that you’re analyzing customer-centric data, it’s time to do more in-depth analysis. Begin to cohort and segment your user base. It’s best to start simple: try segmenting by active users, device type, regions, plan types, and referring sources.

Objective 2

Create both team- and company-wide KPIs, so your results can be benchmarked and evaluated against a common goal. Use an A/B testing tool like VWO or Optimizely to begin doing experiments.

Objective 3

It’s all too easy to get caught up in knowing numbers just for numbers’ sake. Avoid this by being intentional about what will happen as a result of your analysis. Focus only on analysis that can result an action.

How to Power Up to Level 3:

Hack 1: Develop a culture of experimentation. To do this, ramp up your A/B testing efforts for experimentation velocity. Report and present on your hypotheses and the results.

Hack 2: Transparency is everything. Share your team and company dashboard KPIs, so everyone is on the same page and accountable to results.

Hack 3: Start thinking about a warehouse and a BI tool for deeper analysis. You can start to build attribution models, perform statistical analysis, and begin leveraging data science for optimization.

Heap Customer Data Maturity Curve Video Level 2

Get a full view of the Customer Data Maturity Curve.

Challenge your Friends

Share the customer data maturity curve with your team.