👋🏻 Introducing Paths by Heap! The first path analysis feature built on Autocaptured behavioral data.

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"Heap is the only data tool I’ve ever used that’s just worked out of the box, which was shocking during our proof of concept."

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Matt Gomes

Director of Marketing at OppLoans


With Heap's customer data infrastructure and insights, OppLoans:

  • Generated an 8-figure boost in revenue by simplifying the loan application funnel based on customer behavior
  • Created a 5% lift in conversion rate, which resulted in an additional 7-figures of annual revenue
  • Increased conversion rate on their main loan application flow by 11%
  • Decreased the time needed to generated customer data from new events from 4 weeks to 5 minutes
  • Saved engineering resources, resulting in more efforts towards building revenue-generating products by utilizing Heap Connect to automatically sync customer data to their data warehouse
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