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The Heap Guide to Retention

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"Heap is like water. I can't even imagine a world without Heap for us."

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Abhishek Singh

Head of Data at Instapage


With Heap data and insights, Instapage:

  • Saved 25-30% of weekly engineering time previously spent on insights and brought  2-3 week delays down to minutes
  • Saw an 18% overall lift in subscribe rates after personalizing their onboarding flow
  • Decreased time to monetization by shortening their free trial period from 30 days to 14 days
  • Increased engagement with a new feature by 60% and upgrade revenue for the plan associated with that feature by 13.5%
  • Saw an uptick of 10-15% in new users invited by teammates following a product change to improve visibility
  • Improved landing page conversion rates by up to 20% with personalized paid campaigns
  • Discovered a dropoff in sign-ups in an email campaign and were able to re-engage with 30% of those users and convert 3% to paid subscribers
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