With Heap data and insights, Instapage:

• Saved 25-30% of weekly engineering time previously spent on insights and brought  2-3 week delays down to minutes
• Saw an 18% overall lift in subscribe rates after personalizing their onboarding flow
• Decreased time to monetization by shortening their free trial period from 30 days to 14 days
• Increased engagement with a new feature by 60% and upgrade revenue for the plan associated with that feature by 13.5%
• Saw an uptick of 10-15% in new users invited by teammates following a product change to improve visibility
• Improved landing page conversion rates by up to 20% with personalized paid campaigns
• Discovered a dropoff in sign-ups in an email campaign and were able to re-engage with 30% of those users and convert 3% to paid subscribers