When you’re trying to track activity across a variety of ever-evolving platforms and devices, where do you start? And how do you make sure it’s accurate?
In Ep. 7 of The Analyst, June Dershewitz, Head of Data Governance and Analytics at Twitch, shares how she and the team are tracking, organizing, and guiding meaningful analysis of billions of daily data points from video game consoles, tv apps, and mobile devices.
Tune in to hear:
- How the team approaches data collection across platforms (8:25)
- Why the team thinks about data quality in Twitch’s complex environment in tiers, with business-critical data occupying Tier I and peripheral data in Tier II and III (13:00)
- What a successful data culture revolves around (communicating how the data is being used to improve the product, make customers happy, and grow the company) and why (15:25)