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43 Conversion Rate Optimization Experts You Should Know in 2018

Conversion Rate Optimization (CRO) is a hot topic these days; it’s no wonder there are over 1.9 million Google search results that try to cover this topic in depth. By definition, CRO is the process of increasing the number of customers to your website, or more broadly, visitors that take a specific action.

One of the goals of CRO is to get more “bang for your buck” from your visitors; more often than not, CRO is one of the most impactful strategies to maximize profit. The key to a successful product is to focus on improving your customer experience, and conversion rate optimization is a critical part of this process.

These conversions can be site visitors who make a purchase, download content, join your mailing list, or create an account. In fact, by auto-tracking the entire customer journey with Heap and A/B testing with tools like Optimizely, you can make significant improvements to your conversion rates — increasing your bottom line.

There is a wide range of experts in CRO we’ve identified in this guide. These experts work in some of the fastest growing eCommerce and SaaS companies online, and many of them have implemented strategies that have propelled their products to the top of their respective industries. But before you read on, if you’d like a primer on CRO, check out this ‘Comprehensive Guide to Conversion Rate Optimization’ by our friends at VWO.

Here are the top ‘43 CRO Experts You Should Know in 2018’.

sean ellis
Sean Ellis’s Linkedin

tim ash
Tim Ash’s Linkedin

michelle ballen
Michelle Ballen’s Linkedin

amanda rosenberg
Amanda Rosenberg’s Linkedin

matt gomes
Matt Gomes’ Linkedin

oli gardner
Oli Gardner’s Linkedin

noah kagan
Noah Kagan’s Linkedin

josephine holmboe
Josephine Holmboe’s Linkedin

courtney boglin
Courtney Boglin’s Linkedin

david lee
David Lee’s Linkedin

joanna lord
Joanna Lord’s Linkedin

peep laja
Peep Laja’s Linkedin

amelia cohen
Amelia Cohen’s Linkedin

walter euyang
Walter Euyang’s Linkedin

dave schwerfeger
Dave Schwerfeger’s Linkedin

joanna wiebe Joanna Wiebe’s Linkedin

scott breitnother
Scott Breitenother’s Linkedin

alan dsouza
Alan D’Souza’s Linkedin

jen sun
Jen Sun’s Linkedin

charlotte weiskittel
Charlotte Weiskittel’s Linkedin

aaron magness
Aaron Magness’s Linkedin

justin rondeau
Justin Rondeau’s Linkedin

shri ganeshram
Shri Ganeshram’s Linkedin

sean kim
Sean Kim’s Linkedin

bill farrell
Bill Farrell’s Linkedin

oliver armstrong
Oliver Armstrong’s Linkedin

brian balfour
Brian Balfour’s Linkedin

scott brinker
Scott Brinker’s Linkedin

jane henshaw
Jane Henshaw’s Linkedin

timothy brown
Timothy Brown’s Linkedin

jeffrey eisenberg
Jeffrey Eisenberg’s Linkedin

shanelle mullin
Shanelle Mullin’s Linkedin

christina kim
Christina Kim’s Linkedin

tamara alesi
Tamara Alesi’s Linkedin

manan singh
Manan Singh’s Linkedin

david shaw
David Shaw’s Linkedin

lillian smith
Lillian Smith’s Linkedin

michelle yam
Michelle Yam’s Linkedin

guido jansen
Guido Jansen’s Linkedin

chris goward
Chris Goward’s Linkedin

matt heinz
Matt Heinz’s Linkedin

julia voorhees
Julia Voorhees’ Linkedin

sean kilcullen
Sean Kilcullen’s Linkedin