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AUTOCAPTURE

Automatically Capture Behavioral Data

Autocapture everything and measure the effects of each interaction retroactively without engineering overhead.

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  • Automatic Data Capture Icon

    Automatic Data Capture

    Automatically capture every click, tap, swipe, form change, and more from your website or mobile app without any tracking code. Eliminate the delays in waiting for behavioral data.

  • Complete & Retroactive Dataset Icon

    Complete & Retroactive Dataset

    Eliminate holes in your dataset. Autocapture ensures your underlying data is complete. Every piece of user interaction is retroactive, so you have answers when new questions arise.

  • Enrich Data From Other Sources Icon

    Enrich Data From Other Sources

    Capture the complete customer journey with data from 3rd-party apps like Optimizely, Marketo, and Salesforce using our one-click integrations. Or enrich your data with our robust APIs.

Save Time with Autocapture

Avoid developer bottlenecks and increase operational efficiency. Heap automatically captures every interaction from your website or mobile app, with no extra code.

  • Our JavaScript snippet automatically captures every click, form change, and page view automatically
  • Our lightweight mobile SDKs capture every tap, swipe, and screen view across native iOS and Android apps
  • Increase reliability by eliminating incomplete, broken, or missing data
Make Better Decisions with a Complete and Retroactive Dataset

Autocapture ensures that your underlying dataset is always clean, standardized, and immutable. Every piece of user interaction is retroactive.

  • Retroactively get data on any interaction and never worry about answering new questions
  • Eliminate gaps in data due to tracking code breaking product changes
  • Ensure high-quality data and minimal maintenance with a clean underlying schema
Raw Events

The Traditional Analytics Paradigm is Broken

Learn how autocapture can accelerate your analytics efforts.
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Capture On-Page Data with Snapshots

Snapshots enable you to codelessly capture relevant data from a page and attach additional context to events.

  • Want to capture a product’s price or quantity purchased without any code? Use our point-and-click editor to grab text from the page and attach it to events as a property
  • Enrich your dataset by adding custom properties without committing to your codebase. Attach custom properties to any pageview, as well as all events that occur on that pageview
  • Add context to your events with metadata from your data layer without API calls
Enrich with External Sources

Enrich user-level properties and event data seamlessly from your database or 3rd-party apps including CRMs, marketing automation tools, A/B testing tools, payment processors, and more.

  • One-click integrations for 3rd-party cloud apps like Salesforce, Marketo, Optimizely, Stripe, Shopify, and more
  • Robust APIs allow you to capture server-side events or attach custom properties to user profiles such as account-level info from your database, demographic info, or other SaaS apps
  • Seamlessly integrate 3rd-party apps into a user-centric schema with Heap's identity resolution
Sources

A Better Approach to Data Collection

Autocapture

Traditional Tracking Code

Data Access

  • Non-technical users can access data
  • Access to a wider dataset
  • Requires cross-team collaboration to get access to new data
  • Requires developer resources, a QA cycle, and deploys

Data Completeness

  • All user interactions (clicks, taps, views, and more) are automatically captured
  • Get access to retroactive data as new questions emerge
  • Limited data available to answer new questions
  • Mistakes in tracking code lead to permanent data loss

Business Agility

  • Autocapture provides instant insights and retroactive data
  • Forrester reports a 40% reduction in sprint cycles per product innovation with Heap
  • Delays in decisions caused by process, deployment schedules and data collection

Operational Costs

  • Reduces engineering overhead and maintains clean data
  • Transfers engineering efforts to revenue-generating activities
  • Requires ongoing developer maintenance, extensive QA, and data munging
Data Access

Autocapture

  • Non-technical users can access data
  • Access to a wider dataset

Traditional Tracking Code

  • Requires cross-team collaboration to get access to new data
  • Requires developer resources, a QA cycle, and deploys
Data Completeness

Autocapture

  • All user interactions (clicks, taps, views, and more) are automatically captured
  • Get access to retroactive data as new questions emerge

Traditional Tracking Code

  • Limited data available to answer new questions
  • Mistakes in tracking code lead to permanent data loss
Business Agility

Autocapture

  • Autocapture provides instant insights and retroactive data
  • Forrester reports a 40% reduction in sprint cycles per product innovation with Heap

Traditional Tracking Code

  • Delays in decisions caused by process, deployment schedules and data collection
Operational Costs

Autocapture

  • Reduces engineering overhead and maintains clean data
  • Transfers engineering efforts to revenue-generating activities

Traditional Tracking Code

  • Requires ongoing developer maintenance, extensive QA, and data munging

Thousands of companies choose Heap for automatic, retroactive insights. Companies like LendingClub, Microsoft, and Harman trust Heap to deliver insights fast.

Learn more about how Sur la Table increased conversion rates and average order values »

“Because of the way Heap works it’s so much easier to get information on every single event or button on the website so we don’t need to wait for IT and a whole QA cycle to spin up a new event…Heap is really great because we haven’t had this granular data before.”

Walter Euyang
Walter Euyang, Ecommerce & Marketing Analyst

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